Before transitioning to coaching, Asmarandhany amassed over 12 years of operational and leadership experience across renowned companies such as Astra, GroupM, ZALORA, Shopee, and Hypefast, delivering strategic business impact across diverse sectors including media, technology, retail, and consulting, with a focus on Business Development and Marketing.

Her adeptness at navigating intricate challenges in dynamic environments fueled her passion for Leadership and Talent Development. Recognizing the leadership hurdles encountered by rapidly expanding organizations, she pursued certification in professional coaching accredited by the International Coaching Federation (ICF).

Asmarandhany's coaching methodology is distinguished by its structured approach, underpinned by her robust business acumen. Integrating her professional background with effective frameworks, she emphasizes mindfulness and self-awareness for comprehensive growth and development.

Having coached more than 185 professionals and collaborated with over 35 companies on webinars, trainings, and talent development initiatives, she brings a wealth of experience to her practice.